.png)
UNSTITCHED
THE DHOTI PROJECT
PROJECT
CAMPAIGN
LOCATION
JAIPUR, INDIA
DATE
2025
EVENT & CAMPAIGN DESIGN
FOR THE WORLD OF ANANTAYA
UNSTITCHED
THE DHOTI PROJECT
2025
JAIPUR, INDIA
EVENT AND CAMPAIGN DESIGN
FOR THE WORLD OF ANANTAYA
RECONTEXTUALISING THE DHOTI
Unstitched was a Dhoti-tying workshop held at Anantaya's courtyard.
The Dhoti Project recontextualised this garment as a modern statement — premium, versatile, and rooted in our heritage. The live workshop led by Gaurav Shorey explored 10 different regional drapes.
The campaign identity drew from Anantaya’s own language of endless flow and was inspired by cotton yarn stretched on the loom
.png)
The event took place in collaboration with
Tribe Amrapali
With the dhoti, the act of tying is as significant as the final drape. This illustrated deck of cards captures that process — turning documentation into an interactive experience.
Just as Theyyam masks and Kathputli dolls were never meant to sit in glass cases, textiles too are meant to be lived with and used.
.png)
*All proprietary content and imagery are owned by AKFD Studio.
*All proprietary content and imagery are owned by AKFD Studio.
SPACE DESIGN,VISUAL MERCHANDISING AND CURATION
FOR THE WORLD OF ANANTYA
TEAM
__________________________________________________________________________________________________
ADIT KAUSHIK
__________________________________________________________________________________________________
SANJANA SIVARAM
__________________________________________________________________________________________________
NITIN BHASKAR
__________________________________________________________________________________________________
AKFD PRODUCTION TEAM
__________________________________________________________________________________________________
ADIT KAUSHIK
ANUSHA RAMASWAMY
ANOOP A.L.
NITIN BHASKAR
CREATIVE DIRECTION & EVENT DESIGN
ART DIRECTION, GRAPHIC DESIGN & SCRIPTING
VIDEO EDITING
PHOTOGRAPHY
