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THE WORLD OF LUCKY
PROJECT
WORLD BUILDING
LOCATION
HYDERABAD, INDIA
DATE
2024
WORLD BUILDING
FOR LUCKY
WORLD BUILDING
FOR LUCKY
2025
HYDERABAD, INDIA
THE WORLD OF LUCKY
A NEW PLAYER
Lucky is a fresh entrant in the sports arena, and our design direction set out to give the brand an identity that feels unmistakably new-age yet effortlessly at home among established players.
The visual language balances boldness with familiarity — positioning Lucky as both a disruptor and a seamless fit within the contemporary sports world.
Lucky is a fresh entrant in the sports arena, and our design direction set out to give the brand an identity that feels unmistakably new-age yet effortlessly at home among established players.
The visual language balances boldness with familiarity — positioning Lucky as both a disruptor and a seamless fit within the contemporary sports world.
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The Lucky logo takes its starting point from the idea of the “lucky number 7,” distilled into a bold, forward-moving mark.
Its sharp, directional form conveys speed, momentum, and agility.
VISUAL IDENTITY
The Lucky logo takes its starting point from the idea of the “lucky number 7,” distilled into a bold, forward-moving mark.
Its sharp, directional form conveys speed, momentum, and agility.
VISUAL IDENTITY
PACKAGING DESIGN
SPACE DESIGN,VISUAL MERCHANDISING AND CURATION
FOR THE WORLD OF ANANTYA
TEAM
__________________________________________________________________________________________________
ADIT KAUSHIK
__________________________________________________________________________________________________
SANJANA SIVARAM
__________________________________________________________________________________________________
NITIN BHASKAR
__________________________________________________________________________________________________
AKFD PRODUCTION TEAM
__________________________________________________________________________________________________
ANUSHA RAMASWAMY
SANJANA SIVARAM
CREATIVE DIRECTION &
STRATEGY
GRAPHIC DESIGN
