HAVE A SEAT: CONVERSATIONS ON CHAIRS
PROJECT
CAMPAIGN
LOCATION
JAIPUR, INDIA
DATE
2024
CAMPAIGN DESIGN
FOR THE WORLD OF AKFD
CAMPAIGN DESIGN
FOR THE WORLD OF AKFD
2024
JAIPUR, INDIA
HAVE A SEAT: CONVERSATIONS ON THE CHAIR
THE MAKING CAMPAIGN
Paying homage to timeless creations, this campaign reminds us that chair-making is as much about process as it is about the final product. Each chair carries a narrative of materiality, skill, form, and craftsmanship—celebrating the intricate journey behind every iconic design.
Paying homage to timeless creations, this campaign reminds us that chair-making is as much about process as it is about the final product. Each chair carries a narrative of materiality, skill, form, and craftsmanship, celebrating the intricate journey behind every iconic design.
SPACE DESIGN,VISUAL MERCHANDISING AND CURATION
FOR THE WORLD OF ANANTYA
TEAM
__________________________________________________________________________________________________
ADIT KAUSHIK
__________________________________________________________________________________________________
SANJANA SIVARAM
__________________________________________________________________________________________________
NITIN BHASKAR
__________________________________________________________________________________________________
AKFD PRODUCTION TEAM
__________________________________________________________________________________________________
ADIT KAUSHIK
NITIN BHASKAR
ANOOP A.L.
CREATIVE DIRECTION & EVENT DESIGN
DOCUMENTATION
VIDEO EDITING
CHAIR TALK
BOOK LAUNCH
TAKEME CHAIR
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CAMPAIGN DESIGN
FOR THE WORLD OF AKFD
2024
JAIPUR, INDIA
WHAT FLOWS BENEATH US
WHAT FLOWS BENEATH US
PROJECT
CAMPAIGN
LOCATION
JAIPUR, INDIA
DATE
2024
CAMPAIGN DESIGN
FOR THE WORLD OF AKFD
At Rio Tinto’s headquarters, What Flows Beneath Us stands as a monumental testament to the materials that shape our world — copper, iron, boron, aluminium, lithium, and beyond. Conceived by AKFD, the installation captures the company’s industrial legacy through a poetic language of form and materiality. Each sculpted boulder represents a chapter in Rio Tinto’s journey — from earth to art, from resource to revelation.
When tasked with communicating this story, our responsibility was not to simplify it, but to translate its depth. We crafted a narrative that unveiled the layers beneath — the vision, the making, and the meaning of each form. Through visual documentation, sequencing, and storytelling, we gave the abstract a voice: one that bridges artistry, industry, and environmental consciousness.
This campaign celebrates AKFD’s mastery in material storytelling and reaffirms the idea that beneath every surface — flows history, humanity, and hope.
This project was conceived and executed with the team during Adit’s tenure as Head of Marketing at AKFD and Anantaya.
*All proprietary content and imagery are owned by AKFD Studio.
These projects were conceived and executed with the team during Adit’s tenure as Head of Marketing at AKFD and Anantaya.
*All proprietary content and imagery are owned by AKFD Studio.
