THE ANANTAYA EXPERIENCE CENTER
2023
JAIPUR, INDIA
SPACE DESIGN, VM & CURATION
FOR THE WORLD OF ANANTAYA
A single structural decision: the ceiling grid,
enables infinite arrangements below
A store that can change her mind. Designed once, reconfigured again and again.
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THE ANANTAYA EXPERIENCE CENTER
PROJECT
SPACE DESIGN
LOCATION
JAIPUR, INDIA
DATE
2023
SPACE DESIGN AND VM
FOR THE WORLD OF ANANTAYA
TRANSFORMATION
We answered with a ceiling-mounted grid, hanging fabric columns, and suspended mirror slabs: frugal in material, generous in effect. The parts can rearrange to tell a new story.
A transformation that extends Anantaya’s new identity into space—a physical room that changes in step with the brand’s campaigns. The first display was made keeping in mind Anantaya's campaign 'NISHA'
“Reinventing Anantaya” Ayush (Co-founder of Anantaya) said. The idea had to be simple, repeatable, light—a store that resets without rebuilding.
A ceiling-mounted grid, hanging fabric columns, and suspended mirror slabs: frugal in material, generous in effect. The parts can rearrange to tell a new story.
A transformation that extends Anantaya’s new identity into space—a physical room that changes in step with the brand’s campaigns. The first display was made keeping in mind Anantaya's campaign 'NISHA'
THE MODULAR DISPLAY SYSTEM
A SINGLE STRUCTURAL DECISION: THE CEILING GRID,
ENABLES INFINITE ARRANGEMENTS BELOW
A store that can change her mind,
Designed once, reconfigured again and again
ANANTAYA'S SPACE DESIGN GUIDELINE
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This project was conceived and executed with the team during Adit’s tenure as Head of Marketing at AKFD and Anantaya.
*All proprietary content and imagery are owned by AKFD Studio.
This project was conceived and executed with the team during Adit’s tenure as Head of Marketing at AKFD and Anantaya.
*All proprietary content and imagery are owned by AKFD Studio.
SPACE DESIGN,VISUAL MERCHANDISING AND CURATION
FOR THE WORLD OF ANANTYA
TEAM
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ADIT KAUSHIK
__________________________________________________________________________________________________
SANJANA SIVARAM
__________________________________________________________________________________________________
NITIN BHASKAR
__________________________________________________________________________________________________
AKFD PRODUCTION TEAM
__________________________________________________________________________________________________
ADIT KAUSHIK
NITIN BHASKAR
CREATIVE DIRECTION & SPACE DESIGN
PHOTOHRAPHY
